Having a website is not enough these days. The internet has become one of the most competitive spaces and everyone is competing with the mass amounts of traffic and users online. While a website is extremely important and serves as the foundation for your online marketing presence, it is just that, a foundation. Promotion of your website via other digital marketing channels is important to set your business apart and give you every opportunity to attract a new visitor, which will hopefully turn into a customer.

Digital marketing is the promotion of your brand and the service you need to battle against competitors that do not only exist locally, but now exist nationally and internationally against your business.

Most of our services are six-month and twelve-month contracts that are offered at discounted rates for extended services, but we also offer month-to-month contracts. We prefer longer deals because digital marketing results do not happen overnight, especially if you are tackling efforts like social media marketing and search engine optimization.

Digital marketing takes a consistent effort and one that is relentless. Anyone that is guaranteeing overnight results using their services might as well be selling snake oil. The internet is the most competitive business space in the world.

For our website design services, we offer customized proposals and pricing that is determined based on the scope of the project, but general website design services range anywhere from $1,500 to $3,000.

Each of our customers are unique and have different requirements when it comes to a revolutionized digital marketing strategy. All customers will be presented with a custom proposal that is unique to their business industry and requirements.

All of our products and services come with personalized support from our amazing team. We pride ourselves on providing the best customer service possible and making sure that we are available during standard business hours for your support. We also have plans to cater for 24/7 support upon client requests.

We are strong advocates of reporting transparency, which is why we have invested in a state-of-the-art dashboard* that provides you with robust reporting on your campaigns at all times.

At the end of the day, we are marketing consultants that are here to assist your business in any way possible and help you grow your business into everything you ever dreamed of it being. We will be there to give you honest advice and answers at every given moment.

*Dashboard not available for all services.

Blue Square Tech Solutions provide cost effective solutions without compromising on the results and quality. We have unique strategies to all industries. Our SEM and SEO packages are top notch and you will be satisfied and happy customer.

An SEO strategy is one that is going to pay dividends down the road. We like to use this analogy for SEO efforts:

Imagine trying to push a large boulder. At first, it is extremely hard to get the giant object that is not moving to start moving. But, once you start to apply more and more pressure and energy, the boulder slowly begins to move. Once the boulder starts to move it becomes easier and easier to get the boulder to move faster and faster. At some point, if you’re not careful, the boulder will be rolling out of control. This is the same as SEO efforts.

Earning SEO rankings do not happen overnight because there are many other competitors that are either better positioned or have been putting in SEO efforts for a longer period of time. But, once your website starts to see increased rankings then it is really like a chain-effect. Traffic will increase more and more as we place you higher in search rankings and things will start to grow exponentially month-over-month as we continue to add more and more relevant content and information that leads back to your website.

It depends and we offer NO guarantees. Anyone that does offer you guarantees might as well be a snake-oil salesman. SEO takes time, effort, and patience. When we first start, we normally target lower competitive keywords with average amounts of traffic since these are easier to rank for. As time goes on and we gain more ground on the lower competitive keywords we will start to target the more competitive keywords.

Generally, ranking improvements can take anywhere from 3-6 months, with lasting effects generally coming in at around one year. The beauty is that SEO rankings, if maintained, will be extremely beneficial for you in the future and will create incredible ROI as time moves forward. The only wrong decision you can make in regards to SEO is doing nothing at all.

SEO is like a snowball rolling downhill. At first it starts out small and slow, but as efforts increase and more and more SEO efforts are added, the snowball begins to get bigger and bigger and starts to roll down the hill out of control. The same will happen with your website traffic!

Yes, we also set you up on our state-of-the-art reporting dashboard that compiles your entire online presence and puts it into one central place for you. This dashboard is incredible and let’s you get a snapshot of your business presence online and instantly. The dashboard comes with 24/7/365, up-to-the-minute reporting.

SEO is important because it helps to make your presence and visibility online much more prominent. When performing SEO efforts, we are creating valuable information and social proof that leads online users back to your business. This inbound marketing strategy is so incredibly valuable and will allow you to reach potential customers that you might not have ever reached in the past. A strong SEO strategy can take your business from zero to one hundred and create an impenetrable force online.

An SEO strategy consists of many different factors, but some of them include: on-page technical SEO configuration, content re-writing for SEO purposes, meta tag implementation, rich snippet implementation, blog writing, press release writing, informational content writing, guest blog writing, social media marketing, video marketing, and content distribution, to name a few things.

The benefits of advertising with PPC advertisements is that you know you will be driving relevant traffic to your website. Unlike an SEO campaign, PPC advertisements generate traffic almost instantaneously. The difference is that PPC campaigns are more expensive because you are paying for the click and for the management of the campaign.

One of the greatest benefits of a PPC campaign is that we get data instantaneously that tells us whether our advertising is working or not and how we can make adjustments to make sure that it is performing better.

Content analysis allows you to closely examine the content you’re publishing and how effective it is. It allows you to recognize trends, refine the marketing strategies you’re using, and identify the strategies that are going to allow you to reach your goals. Content analysis also helps you identify gaps in your content and figure out what you should prioritize and what you should eliminate. It allows you to understand your customers more thoroughly, investigating their viewpoints on content that is already existing.

There is no “best form” of content analysis. Again, it all depends on your business and the industry that you are in. As the marketing experts, we at BSTS will help you determine what the best strategy is going to be for your business moving forward.

Hiring a professional developer will save your time. They know how to build a website that creates a strong online presence. If your website is not developed by a professional then it is more at risk. Fixing problems with your site can be expensive and tedious.

These companies can provide access to services like domain registration, hosting, email management as well as the actual digital project creation. Web development is the skill of using web technology, strategy and digital product development to bring an idea to life.

While designers focus on appearance and usability, developers focus on functionality and structure. Web designers conceptualize the idea and look of a website, creating a mock-up based on visual, UX, and UI elements.

Using social media for content marketing can be relatively expensive. Knowing your audience and creating content that you know they are interested in is a great way to get them to pay more attention to you.

Channel-specific social media services, Strategy planning, Account/profile creation and branding, Content creation, Content publishing, Research and analysis, Education and consulting, Campaign and community management.